Cholesterol

Another thing that I never thought about, but discovered while researching the flavor question is that vegan food cannot have any cholesterol in it; cholesterol is present only in animal-based foods. This means that both the list of the ingredients and the nutritional information can be used to determine whether the product is vegan or not. It would be a good idea to examine both, because it appears that some products marketed as vegan are actually not (only heard rumors, but better safe than sorry).

Some plant food can stimulate the production of cholesterol by human body, but will not contain cholesterol itself.

Source:

http://vegweb.com/index.php?topic=12647.0